Aussie Biz Chic August Box Revealed! The Age of Influence
3 INFLUENCER STRATEGIES FOR YOUR BUSINESS!!
1. Your standard influencer. They are great because they have an established audience and have built trust.
-Be sure you are measuring ROI and have done your research. It’s very easy to waste money on the wrong influencer these days.
2. Customers!! These “influencers” make a greater impact.
-Custumors feel so much more genuine and real compared to standard influencers.
-Be SMART and create awesome before and after content with customers and video montages.
-Be sure to REWARD your promoters with something of value! We want to encourage sharing of your brand!
3.Lastly, YOU! Why do we overlook ourselves?
-Right now we are seeing a trend of business owners putting their faces out their and building their own influential presence in their market.
THIS CREATES LOYALTY TO YOU AND YOUR BRAND. IT’S BUILDING RELATIONSHIPS.
THEME = INFLUENCE
You can learn more about these strategies in our August Monthly Girl Boss Subscription Box! Let’s have a look at what was inside our August box!
Featured Book: The Age of Influence
Featured Book: The Age of Influence by Neal Schaffer
In August our book was The Age of Influence. LEARN HOW TO:
1. Identify, approach, and engage the right influencers for their brand or product.
2. Determine what resources to put behind influencer campaigns.
3. Manage the business side of influencer marketing, including tools that will help measure ROI.
4. Develop your brand's social media voice to become an influencer in its own right.
Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.
Notebook
If one this is for certain about being a boss babe, it’s that you can NEVER have too many notebooks. And it’s always an added bonus when the notebook is as beautiful as the Fox and Fallow notebook we have included in our August box. It is hardcover with a velvet matte finish. Also, it is spiral bound so you can rip out pages easily if you need to. Beatiful and fun! The perfect comibnation!
Fox and Fellow is a boutique stationary company based in Brisbane, Australia. They sell beautifully designed, high quality stationary and gift items. They are passionate about making sure all their products are high quality, and try to have as many of their products as possible manufactured in Australia. Fox and Fellow is founded by high school sweethearts, Janet Pogorelc and Darrell Kwong.
Silk Eye Mask
After a hard day working on your bussiness, relaxation and self care is KEY to making sure you can wake up the next morining, refreshed and ready to take on the day! And the best way to do that is getting a good night’s sleep. Which is why in our August box, we have included an 100% mulberry silk pink eye mask by Dilly’s Collection.
Why silk? You may ask. Well, mulberry silk is not just gentle on your skin, making sure you wake up refreshed and rejuvenated in the morning, but also prevents damage, wrinkles and creasing across your face because the silk glides smoothly across your skin. These masks block out even the brightest of light, so you’ll never have a bad night’s sleep ever again!
Sticky Notes
As a small bussiness owner, the amount of sticky notes I use is atronomical, and I know I’m not the only one! On Her Desk have these amazing, stylish sticky notes, to keep all your notes in order and keep stress at bay. They have gold foil detail and come in these beautiful colours! They are perfect to keep your workplace stylish and sophisticaed.
Nadia, the owner and founder of On Her Desk, had worked in a coperate envioronment for her entire career where it was important to be highly organised. But she could never find stationary that made her feel inspired but was also functional. So she created On Her Desk, where she can provide functional, stylish and classy stationary for the ambitious business woman.
Key Ring
All us boss babes can agree that although our businesses may be small, our dreams are anything but, and sometimes we need to be reminded of that! Zazzle’s ‘Small business, Big Dreams’ key ring is perfect to keep you inspired to work hard on your bussiness to make those big dreams come true. I like to keep mine on my vision board!
Zazzle is all about imagination. If you can dream it, they can make it happen. Zazzle lets you add your personal touch to any part of your life. They have a wide variety of products which you can make your own through customisation, from clothing to wall art and much more!
Special Offer: Haveniah Collective
Haveniah Collective is an Australian owned and operated business. They provide quality indoor plants, gardening equipment and handmade sustainable homeware for the homebodies of Australia. Us entrepreneurs often work on our businesses at home so having a comfortable and relaxing living space is extremely important!
Chloé had the idea for Haveniah Collective after she realised that filling her home with new plants and homeware became her own form of therapy, helping her cope with her mental health struggles. Her home became her haven and she wanted to help others turn their home into an oasis where they can relax and take their minds off their day-to-day worries.
Special Offer: Evangeline Label
Evangeline’s passion for designing clothes began at a young age, when her seamstress Grandmother taught her how to make garments. Now, this creative influence has led her to found her own clothing label that is dedicated to the strong, the creative and the beautiful. Evangeline’s clothes have even been featured on Vougue!
Each collection includes an assortment of different pieces such as dresses, tops, playsuits, accessories, leather goods and much more. The Evengeline woman will be able to wear these clothes with confidence and ease. Evangeline is also 100% commmited to being transparent with their custumors about where their products are made, you’ll find where a specifc garment is made by reading the product description.
Featured Masterclass: How to Leverage Influencers. The Right Way!
10K REVENUE IN 10 HOURS WITH INFLUENCER MARKETING!
We had the amazing Ali Clarke, Founder of Bondi Blades, to talk to the Aussie Biz Chic tribe around Influencer Marketing:
- learn how to find the right influencers
-How much should we be paying
-How to work with influencers to get the best results for your business!
Plus we had opportunity to ask Ali your questions around INFLUENCER MARKETING!
Subscribe to next month’s Aussie Biz Chic box: https://www.aussiebizchic.com.au/subscribe
About Aussie Biz Chic:
A Monthly Girl Boss Subscription box and an online community for the motivated career woman. We're all about helping women to achieve their professional dreams through learning, growth and inspiring action.