How to Build A Brand People Adore

If you want to create a brand that people genuinely love—one they rave about, share with their friends, and keep coming buying from…

You need to build a business with CULT STATUS. (think like Apple or Tesla)

This was the core idea behind our latest masterclass with Tim Duggan, best-selling author and co-founded Junkee Media (exited for $15M!). He’s now living the life people only dream about! (Travelling with his partner doing cool stuff while writing books that earn him passive income).

He broke down 7 key steps to building a brand people adore.

While there were SO many incredible insights, we’ll share one of them with you.

Building an Altar:
Why the Most Loved Brands Have a ‘Sacred Space’

In the masterclass, Tim talks about the concept of "building an altar"—creating a central space where your audience can come together and feel a deep connection to your brand.

This isn’t just about a logo, a tagline, or a community group. It’s about creating a moment, place, or experience that your customers rally around.

One of the best examples Tim shared…

Punkee Recaps.

Punkee garnered millions of views and built a cult-following around these recaps!

🎥 Watch this exclusive 3-minute sneak peek where Tim explains how Punkee built an altar

So, How Can You Build an Altar in Your Business?

Here are a few ways you can apply this idea:
✅ Create a ritual: Is there something unique that only YOUR customers do? (Like opening an exclusive box, joining a private event, or even a signature greeting.)
✅ Make a space for connection: Where does your community engage? A physical space? A digital hub? A shared experience?
✅ Tie it to identity: People love brands that align with their values. How can your business become a part of their daily lives?

If you’re ready to take this even further, you’ll love the full masterclass inside Aussie Biz Chic, where Tim walks through all 7 steps to building a business people adore.